Creating a place brand for Elizabeth Quay
Elizabeth Quay is one of Perth's showcase redevelopment projects – reconnecting the Swan River with the CBD. It is being planned, developed and managed as a multi-functional city destination focused on people and the visitor experience.
Place Match developed the Place Brand Strategy for Elizabeth Quay and directed its creative execution on behalf of the MRA. This included:
The Brand Strategy informed award-winning creative and project communications and has been structured to influence ongoing project phases including planning, marketing, investment attraction and place activation.