Place Activation Brookfield Place

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Case Study : Brookfield Place

Bringing Brookfield Place to life

The Place

Sitting at the heart of the Perth CBD, Brookfield Place heralds a new era of business and culture in the city. Home to BHP, Barrack Gold and PWC as well as a selection of Perth's best retailers, bars and restaurants; the precinct has breathed new life into St Georges Terrace.

Our Role

We developed and launched Brookfield's inaugural Place Activation Plan in Australia at Brookfield Place.

Leveraging its global culture and arts program with its 25 year roots in New York, we developed a bespoke program encompassing design, performance, retail, light installations and events to position Brookfield Place as an unrivalled destination in Perth.


Some of Perth's leading arts organisations are a regular feature on the program including Perth Fashion Festival, Awesome Arts and Perth International Arts Festival. The program has generated national coverage and significant support from key stakeholders including tenants, retailers and the City of Perth.