Place Activation Perth City Link

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Case Study : Perth City Link

Staging place creation at Perth City Link

The Place

Reshaping how people move, interact, live and work within the city, Perth City Link will be Perth’s most transformational urban project in a century. By reconnecting the central business district with Northbridge for the first time in over 100 years, the project will set a new standard for an improved urban movement network and unique visitor experience.

Our Role

Place Match delivered a Perth City Link Place Plan for the Metropolitan Redevelopment Authority (MRA) which:

  • Recommended short, medium and long term place activation initiatives staged around a complex development program
  • Created legible pedestrian connections and wayfinding throughout the site and to major transport and city destinations
  • Guided place management activities around development staging
  • Supported the MRA’s redevelopment objectives and key stakeholder discussions



The Place Plan sets the scene for the MRA’s delivery of place activation, communications, commercial and management activities throughout development staging. It is also key in informing and guiding stakeholder relationships and partnerships to deliver a shared vision. By focussing on visitors and their needs, the Place Plan aims to continue to elevate the experience and interaction that Perth people are now enjoying with their city.

  • Place planning
  • Stakeholder engagement
  • Destination development
  • Activation strategies
  • Place management frameworks