Vision and Branding Cockburn Central West

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Case Study : Cockburn Central West

Delivering on a vision for Cockburn Central West

The Place

Cockburn Central West will be the final piece of the Cockburn Central Town Centre. Offering more than new places to live and work; it will be the community hub for recreation, relaxation and socialising for locals, commuters and regional visitors.

Key features of Cockburn Central West will include a purpose built and state-of-the-art regional activity and physical education centre, public open space, community facilities, enhanced wetland area, and a training facility for the Fremantle Football Club.

Our Role

Place Match led the place visioning and branding for Cockburn Central West to support ongoing planning, development and investment attraction.

We developed a Place Vision and Project Blueprint which defines the project’s purpose, user groups, vision and values to support planning, development, investment attraction and management. It was supported by Place Making strategies to bring the vision to life.

This involved:

  • A visioning workshop to align key stakeholders and the project team
  • Establishing the project’s unique place offering for visitors, residents and workers
  • Defining target audiences and user groups
  • Developing place strategies for delivering on the vision across planning, development, marketing and community development for the project team.
  • Developing a place identity, brand and hierarchy for the Cockburn Central West precinct that complements and aligns with the existing Cockburn Central Town Centre.

Outcomes

Our work provides LandCorp, and project partners, with a clear place led roadmap to ensure Cockburn Central West delivers on its potential and becomes the area’s regional destination for contemporary living, recreation, health, community events and business. 

 

Deliverables:
  • Workshop facilitation
  • Place Proposition and values
  • Destination and place development
  • Place brand and positioning
  • Place Making strategies
Project Partners: